The world today is chronically online, and so is your audience.

Content is everywhere and mostly free. It fights for our attention, every second of the day.

600 million blogs are being written every day. A billion hours of YouTube videos are watched at the hourly basis. We have reached the stage where content has peaked. 

And In this digital blackhole, your content is nowhere to be seen. Why? 

Because, in the realm of digital marketing, while content may be king, visibility reigns as queen on the chessboard.

People scroll through tons of content, barely stopping to engage. Despite spending more time online, our attention spans have shrunk. 

Compelling engaging content is the need of the hour that require innovative strategies to execute. This is what will be talking about in this issue.

What we are covering on today’s issue:

• What is BAD content? 👀

• How to fix it: Actionable strategies to elevate your content game 👨‍💻

A Quick Message from Team Spreadd 🙌

You can reinvent great content for your brand with Spreadd 🙌

We at Spreadd have spent over 2 years to solve this problem of BAD content.

Thats why we are working with some of the biggest legacy companies and startups to get them the right content that gets them ROI.

If you are looking to grow your brand’s the right online distribution, we would love to get on a call with you.

We are waiting for you on the other side,

Team Spreadd.

What exactly is BAD content?😵

We can write a 100 pointer list of what constitutes a bad content piece? But, here’s a quick rundown of the biggest ones most brands tend to miss.

Stuck in the past

One of the core issues plaguing brand content today is the failure to adapt to change. Brands continue to produce content as if it were still 2012, overlooking the need for personalized, engaging, and value-driven content. The era of generic "good morning" posts and impersonal festival greetings no longer resonates with consumers who crave authenticity and relevance in their interactions with brands.

This outdated approach results in a disconnect between brands and their audience, leading to disinterest and ultimately, a loss of attention.

Lack of aesthetics

Moreover, the use of low-quality images further exacerbates this problem. In a visually-driven digital world, where aesthetics play a crucial role in capturing attention, brands that neglect the quality of their visuals risk being overlooked in a sea of visually appealing content.

There is more…

Generating more content is directly linked to a brand's return on investment (ROI). Research shows that Around a third (34%) of teams that produce more than 20 pieces of content a month report a significant increase in ROI, compared to only 5% who are producing five or fewer pieces of content.

Many brands don't have a clear strategy for their content, which means it doesn't help them reach their big marketing goals like growing the business. This makes top bosses unsure about spending on content marketing because they can't see how likes and views turn into real money.

Here’s how to fix it: Actionable strategies to UP your content game 🚀

Get Personal

It's good for the boss to be seen. If the founder gets out there and talks about your stuff, it helps build trust and connection with your audience.

So if you are the founder, get that camera out.

Diversify

Diversifying your content strategy to include long-form, short-form, and visual content can significantly boost your return on investment (ROI).

By catering to different audience preferences and consumption habits, diversified content increases engagement levels across various channels. Long-form content establishes authority and trust, while short-form content captures attention quickly and encourages immediate interaction. Visual content enhances storytelling, improves brand recognition, and drives organic traffic through search engines and social media platforms. 

Repurpose your Content

Good content is like oil. It's a valuable resource that, when refined and distributed effectively, powers growth and success.

According to SEMrush Report, 42% of marketers say updating and repurposing existing content led to successful marketing campaigns. It effectively maximizes your resources, improves SEO, expands reach, builds brand awareness, and boosts engagement.

Ways you can repurpose:

• Condense content into captivating short videos.

• Share infographics with key stats

• Identify a piece of high-performing content, and reproduce it into a SlideShare

• Post snippets of existing video content.

• Repurpose blogs to create carousel posts 

Leave it to the Experts

When it comes to content creation, it's common to lack a clear vision or strategy, leading to the production of subpar content. This is where content studios like Spreadd come in.

With our expertise and resources, we can develop high-quality content across various formats that resonates with your brand's message and objectives. Let the experts handle your content strategy, saving you time and ensuring impactful results.

Leverage Micro and Nano Influencers

Micro and nano influencers have made a mark with their unique content. Their success comes from understanding their followers well, allowing them to create authentic and engaging content that stands out in a crowded digital space. 

Collaborating with these influencers lets brands tap into their creativity and authenticity, bringing fresh and innovative content to their marketing strategies. This infusion of creativity and originality from micro and nano influencers offers brands a new perspective, helping them connect more meaningfully with audiences and driving engagement and loyalty in the digital world.

Bottomline: Content isn't just king—it's the lifeline of your brand. Don't let subpar content be the silent assassin of your brand's potential.

Reinvent great content for your brand with Spreadd 🙌

We at Spreadd have spent over 2 years to solve this problem of BAD content.

Thats why we are working with some of the biggest legacy companies and startups to get them the right content that gets them ROI.

If you are looking to grow your brand’s the right online distribution, we would love to have a conversation with you

We are waiting for you on the other side,

Team Spreadd.

Thanks for reading this issue of The Brand Advocate, we are bringing you hand-crafted marketing insights from the world of startups and businesses and delivering them straight to your inbox, every Tuesday.

See you next week,

Team Spreadd