Creative freedom or brand control? While others tiptoe around it, we're ripping off the filter and exploring the battle between authentic artistry and corporate advertising agendas. Get ready for some serious tea to be spilled! ☕

What we are covering in today’s issue:

• The Artists vs The Custodians 🔥

• Freedom: The Authenticity Elixir 💯 

• Freedom Meets Brand Control 🤓

Whose Vision Reigns - The Artist's or The Client's? 👀

"Brands that respect influencer creativity see their message resonate deeper and drive greater engagement." - Jane Doe

Your first influencer collaboration is hyped. Then the dreaded question hits:

"How should I create this reel?"

You freeze. Tempted to just say...

By micromanaging, you'll butcher authenticity and engagement. It's time to let go and trust the creators’ creativity! 

But...how much freedom is too much? 🤨

What you need to do is…

Find the sweet spot: Unleashing creativity within your brand boundaries. 

So how do you do that? 🤔

We’re digging right into it but before that…

A Quick Message from Team Spreadd 🙌

Hey Brands,

Going the DIY route with influencer marketing? That's ambitious!

But a little strategic support can go a long way…🤓

🤝 We'll pair you with the perfect creators and craft authentic collabs that truly amplify your brand's voice.

Just a thought from your Spreadd squad! 🫡

We're here when you need us,

Team Spreadd.

Freedom: The Authenticity Elixir 💯

Influencers thrive on authenticity. Give them the freedom to create, and they will bring your brand to life.

Creative Freedom = Authentic Content = Higher Engagement

Let’s see how…🔎

Here are two branded content from Content Creator Ritvi Shah

Did you notice something? 👀 

Take a closer look at both images 🧐

The Proof is in the Reels!

Reel 1: 49K+ Likes           VS          Reel 2: 167K+ Likes

Spot the difference? One's a paid promo on rails, the other's an authentic joyride with the creator's unique spin.

While Reel 1 feels like the brand's holding the leash, Reel 2 is freestyle fab - just the creator chilling with bae, organically vibing with the product.

The audience voted with their engagement: Raw, unfiltered creativity = Mega connection

Bottom Line: Boosts Get Views, But Only Authenticity Sparks Real Relevance

Forced promo reels are like cleared Instagram feeds - perfectly curated, but soullessly forgettable. Whereas unshackled creative magic? That's content gold that keeps your audience craving for more.

So why settle for a firework display when you can light an inferno of true brand love?

The Freedom Fruits:

🔥 Higher Engagement
🔥 Deeper Connections
🔥 Purchase Propellers
🔥 Cultural Relevance

Let’s see one more example…

Mamaearth loves collaborating with local influencers and sharing user-generated content that brings their unique flavor and stories, forming instant connections with their audience.

The result?

🔥 Creators' Local Reach & Relevancy: Influencers know what resonates with their community.

Remember, the best ads are the ones that don’t look like ads at all. 

The Creative Tug-of-War

Your first influencer rodeo. Then the "free creative rein" advice comes charging in.

But what's a brand supposed to do? Simply let go of the reins entirely?

Enter: The Delicate Balance

Not all creators are united in their groove. While some thrive in unbridled artistic territory...

🦄 Creator A: A free-spirited maverick who exceeds expectations.
🐻 Creator B: Needs that guiding structure to stay on brand!

Cracking Their Creative Code

• Experienced hot shots? A light touch is enough - they've got the product and process hookups.

• Fresh-faced newcomers? More hand-holding may be needed for that pro-level shine.

Freedom Meets Brand Control!

Different creators, different grooves. Understand their needs to find that sweet spot between unbridled artistry and brand essence.

The Blueprint:

• Goal Outlook, Not Rigid Rules

• Share Your Wisdom

• Collaborate, Don't Constrain

• Structured Support for Newbies

Because true creative spark? It burns brightest when expertise guides, not binds!

Thanks for reading this issue of The Brand Advocate, we are bringing you hand-crafted marketing insights from the world of startups and businesses and delivering them straight to your inbox, every Thursday.

See you next week,

Team Spreadd